Pitch Publishing is a fantastic imprint.
They do all the great Got, Not Got series
and plenty of other retro sports titles.

James Brown, The Late Tackle, talkSPORT

Pitch Publishing show the way for enterprising
sports book publishers and remains a beacon
of hope for sports authors aspiring or established.

The Sports Bookshelf.com

Pitch Publishing, an outfit whose "pitch perfect"
commissioning of boxing material stands
as a rebuke to more established houses

Boxing Monthly

Pitch capture the real spirit of sport with entertaining
and clever ideas. They work out what the aficionado
would want to read, then deliver it with great verve.

Paul Hayward, The Daily Telegraph

Pitch have enabled me to write in the ways I enjoy most.
Their production support is superb, delivering eye-catching
designs, attentive proof-reading, energetic marketing and helpful advice.

Tim Quelch, Good Old Sussex by the Sea, Orient to the Emirates, Underdog!

Pitch are willing to back out-of-the-blue and innovative
ideas and turn them into viable, entertaining books.
They do so with great presentation and editorial flair.

Justin Parkinson, Then Came Massacre

Pitch saw the potential in my story, used their expertise
to polish it, published it and helped inspire thousands
around the world to get into the sport of triathlon.

Andy Holgate, Can’t Swim, Can’t Ride, Can’t Run & Can't Sleep, Can't Train, Can't Stop

The process of working with Pitch to produce Picking up the Threads
was enjoyable and rewarding, with the final edition surpassing
expectations and becoming a resounding success.

John Chandler, Picking up the Threads

Pitch will take a chance on books that other publishers won't
and realise that interest in football extends beyond the
Premier League and the top 20 countries in the FIFA rankings.

Steve Menary, Outcasts!

Pitch have the vision to look beyond the obvious,
seeking out interesting ideas and subjects and
matching them with the right target audience.

David Tossell, Tony Greig, The Great English Final, Grovel!, Natural

Pitch have been an absolute joy to work with,
contributing their passion, expertise, knowledge
and experience to help produce a brilliant book.

Sam Pilger, Ashes Match of My Life

Pitch took our original concept and further enhanced it,
using their knowledge, experience and expertise, and helped
make Got, Not Got one of the football books of the year for 2011.

Derek Hammond, Got, Not Got series of books

Pitch bought into the concept of development through football,
channeling profits and proceeds from Eleven into helping
some of the most disadvantaged young people in the world.

Steve Fleming, Eleven

In the highly competitive world of sport publishing,
Pitch have consistently demonstrated the happy
knack of spotting, nurturing and promoting winners.

Neil Dunkin, Anfield of Dreams

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One Shilling

One Shilling

Subtitle:: The Football Programme Design Revolution of 1965-85
By:: Matthew Caldwell and Alan Dein
Price:: £25.00
Out:: 29th January 2024
ISBN:: 9781801508889
Format:: Hardback
Size:: 246 x 176
Pages:: 224

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Description

One Shilling explores how a new generation created extraordinary visual identities for the trusty matchday programme. The book compiles stunning examples, and tells the stories of those previously unheralded artists, in particular John Elvin, considered the greatest football programme designer ever.

About the author

Matthew Caldwell set up the Instagram account @1_shilling to share the story of forgotten football programme designs with the world. He is a co-founder of Monday Nights design practice, a cross-discipline design studio specialising in brand identity across multiple sectors including sports and entertainment. Alan Dein is an oral historian, writer and radio broadcaster, and is a lifelong collector of footballing ephemera.

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