Gamechangers and Rainmakers
- Subtitle:
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How Sport Became Big Business
- By:
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David Stubley
- Price:
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£16.99
- Out:
-
- ISBN:
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9781801509305
- Format:
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Paperback
- Size:
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216 x 138
- Pages:
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288
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Description
Gamechangers and Rainmakers is the compelling story of sports marketing and the creation of a trillion-dollar global business. From the troubled 1960s to the game-changing 1980s, through to the 21st century with emerging nations hosting sport’s top events and overseas investors buying football clubs, this book traces the money trail.
Click here to listen to David Stubley on TalkSPORT