Gamechangers and Rainmakers

Gamechangers and Rainmakers

Subtitle:
How Sport Became Big Business
By:
David Stubley
Price:
£16.99
Out:
ISBN:
9781801509305
Format:
Paperback
Size:
216 x 138
Pages:
288

Description

Gamechangers and Rainmakers is the compelling story of sports marketing and the creation of a trillion-dollar global business. From the troubled 1960s to the game-changing 1980s, through to the 21st century with emerging nations hosting sport’s top events and overseas investors buying football clubs, this book traces the money trail.

About the author

David Stubley spent the first decade of his career working in television at ITV and Channel 4. The last 25 years have been spent advising some of the world’s top brands and leading sports properties on how to unlock commercial value from sports marketing. He has helped negotiate more than $1bn of commercial deals with the likes of FIFA, UEFA, F1 and the Olympics. He serves on the board of multiple sport and media companies.

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