Gamechangers and Rainmakers
- Subtitle:
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How Sport Became Big Business
- By:
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David Stubley
- Price:
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£16.99
- Out:
-
- ISBN:
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9781801509305
- Format:
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Paperback
- Size:
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216 x 138
- Pages:
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288
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Description
Gamechangers and Rainmakers is the compelling story of sports marketing and the creation of a trillion-dollar global business. From the troubled 1960s to the game-changing 1980s, through to the 21st century with emerging nations hosting sport’s top events and overseas investors buying football clubs, this book traces the money trail.